Connect & Differentiate

Strategy, creation, and execution... often seem overly complex. They needn’t be. 

In a rapid world of disruptive change, an outside perspective can provide true clarity and help you focus and build your brand on what's important to your customers, employees and stakeholders. It's also pretty good at aligning boards and getting everyone together on the same page. 

And we're here to guide you every step of the way...

To build a brand of enduring value you need to do two things... 

One: Know what it is you want – Set long-term business goals. Are you looking to attract a new audience or gain share from a competitor? The brand strategy will differ depending on what it is you hope to achieve... your brand strategy should support your business strategy. 

Two: Know your audience – Work out what really matters to them so you can define the messages that show you share the same ideals and values. Interviews with key clients, customers, staff and audience members are (time-consuming, but...) worth their weight in gold. Much can be reaped – especially when conducted independently. We analyse and share our findings anonymously – verbatim, but with no slant. Then we work with you to interpret the results and guide you to a consensus on what your brand should stand for. What values are most important to your clients and therefore appropriate for your brand. We help you define and align your brand purpose, promise and personality with your target audiences and key customer benefits to ensure relevant differentiation. 

Want help developing your brand’s position? 
Get in touch jules@voyagebrand.co.uk