Creative Director, James Williams, leads the development of visual identity systems, brand communications and campaign platforms for ambitious organisations. With more than thirty years’ experience across branding, communications, campaigns and brand experience, James helps organisations translate brand strategy into clear, consistent and distinctive audience-facing communications. His work connects strategy, identity and communication into one connected brand system – aligning visual identity, messaging, campaigns and implementation across every touchpoint. James has worked with leadership teams, developers, authorities, retailers, start-ups and established national brands across financial services, property, retirement living, technology, hospitality and entertainment. Specialisms include strategic creative direction, visual identity systems, integrated campaigns, brand communications and brand implementation.