St Pancras International – A captivating brand roll-out for Europe’s equivalent to Grand Central Station
To most people, St. Pancras was a neglected terminus to be skipped through en route to elsewhere. Yet the visionaries behind this project saw something greater: Europe’s equivalent to Grand Central Station. A place where retail and hospitality had a continental flavour and where people could meet, shop, eat and spend time together. A strapline for the new visual identity – ‘The place to meet’ – had been created by Lewis Moberley. It was a wonderful message, and Voyage was chosen to bring it to life and roll it out in a way that could touch people and visually convey what to expect from the new destination station.
Imagine: We commissioned and managed the photo shoot for the iconic ‘Meet me at St. Pancras’ hero image of a couple embracing, which underpinned the whole brand. Then we developed and managed the brand identity roll out, marketing collateral, brochures, posters, advertising, signage and information zones.
Impact: Following our stakeholder, retail and public pre-launch campaign, St. Pancras International was opened by The Queen in November 2007, with all but one of its retail units let. That unit was soon taken and the rest is history. However what stuck with us, were the Project Director’s words to us: "Thank you. Thank you for bringing my station to life".
Jules James, our Founder at Voyage Brand said: “We won this project against five top tier London projects. We knew it would be exciting to work on and our passion to be involved made us stand out. There’s nothing like seeing the results of our hard work appear all over the Capital, but also seeing how we helped St. Pancras become the destination for shopping, travel, and socialising that it is today.”
If you’d like to know more about this, or any other project, please get in touch and we’ll gladly talk you through the challenge, our thinking and the outcomes in more detail.
Stakeholder Brochure & Collateral : Photography / Art Direction / Messaging
St Pancras International was opened by The Queen in November 2007, with all but one of its retail units let. That unit was soon taken and the rest as you know is history. However what stuck with us, were Mike Luddy’s words to us…
“Thank you. Thank you for bringing my station to life.”