Insight: We conducted a Brand Discovery workshop before any new designs were considered. To help us understand how Jamieson and its services were perceived and what was unique about its offer in relation to competitors, we spoke to several internal and external stakeholders.
Imagine: Using this knowledge we re-positioned Jamieson with newly developed, human, customer-facing messaging. This was markedly different to the financial jargon their old site contained.
We also developed a brand strategy and visual expression that supported Jamieson’s ambitions and provided them with an exciting and credible platform for sustainable growth. This included new brand positioning and messaging, a new visual identity, bespoke photography and a website which included a bespoke content management system designed around the needs of the JCF staff.
The website utilised a new CMS developed for Jamieson using the same technology used by Google and Disney to build their digital applications. It enabled a clutter-free and open environment to manage the website copy, update the team deals, and manage team profiles. Built-in Google Analytics allowing for immediate assessment of their website traffic.
Impact: The new website design communicates its unique offering through powerful messaging, imagery and minimal yet meaningful copywriting. Jamieson’s customers now have a refined journey that makes it simple to find the information they need.
“We don’t normally give references, but in working with Voyage we found they were: – Thoughtful; flexible; responsive; incisive; and challenging – Made sure they understood our business to portray us to the right audience – Had their own views, not just ours – Put up with us when we changed our minds. But above all, were technically proficient and creative with the site’s architecture.”