Brand Strategy & Identity

At the recommendation of St Paul’s Cathedral, the Dean of Wells Cathedral approached us to create a new brand for Wells Cathedral in Somerset. 

A key concern during this project was that they didn’t consider themselves another ‘St Paul’s’ and their fear was we might produce something not right. However, branding is a very personal process and it’s our job to ensure that the things that make a place or service different and special are the very ingredients that end up in its identity. Meeting with key figures at the Cathedral, gave us a greater understanding of what makes Wells unique and what needed to be communicated. The new brand gives Wells a strong visual identity rooted in the tradition and history of the Cathedral, while positioning it as progressive, relevant and welcoming. It reflects not only the architectural excellence, but the ‘open arms’ culture, of the organisation too. 

What we did:
Perception Interviews / Positioning Strategy / Messaging Framework / Brand Identity: Creation, Roll-out & Guidelines / Website Re-skin / Comms: Brochures & Leaflets / Wayfinding / Branded Environment / Annual Report / Stationery / Powerpoint & Word templates.

Are you responsible for a heritage brand? Our unique experience can help... jules@voyagebrand.co.uk