Total posts

in Brand Strategy Branding Packaging Design
Feb. 27, 2023

An ode to an enduring brand

Once upon a time, in a kingdom of hops and malt, a visionary dreamt of brewing the finest and most flavourful beers. This dreamer, the ...
in Opinion Branding approach
Oct. 21, 2016

We. We. We.

Land on nearly any agency homepage these days and the first two words you'll see are almost guaranteed to be “We are…” followed by the ...
in Project Management Branding
Feb. 16, 2016

What’s your time worth? Doing it yourself will cost you money.

When you’ve got a great product or service that you're keen to get in front of potential customers and your marketing budget never seems to ...
in Branding
Jan. 14, 2016

Lucy Kellaway Discusses 1st Credit’s Corporate Branding

Lucy Kellaway, FT journalist, author, champion of plain speaking and crusader against corporate bulls**t was speaking at a prestigious London dinner recently. The audience, comprising ...
in Marketing Strategy Branding
Oct. 23, 2015

Is your data really secure? Are you getting completely hacked off with the likes of Talk Talk?

In the last 24 hours the Chief Executive of Talk Talk, Dido Harding, has bravely appeared on BBC news and BBC Radio 4 to inform ...
in Branding Inspiration Strategy
Oct. 16, 2015

What Is Branding?

If a brand results from a set of associations and perceptions in people’s minds, then branding is the attempt to harness, generate, influence and control ...
in Branding
Oct. 15, 2015

Clever. Google's new brand architecture delivers a more efficient structure for growth

Although Google’s new logo seems to have had a ‘marmite-like effect on the world, I for one, am left unable to get my knickers in ...
in Branding
June 8, 2015

Tips for designing a logo for your business

You’re just starting up with a new business venture. You’ve got your product or service, maybe even a company name. You want to be taken ...
in Branding Events
June 4, 2015

Siren – Going Down a Storm at the Reading Beer Festival

Short and sweet. Above email says it all. Siren – going down a storm at the Reading Beer Festival, it sold out by 10:37am this ...
in Marketing Branding Advertising
May 18, 2015

Exciting Times with Sunny Money - Brand Development for Big60Million

In 2014 we were approached by BELECTRIC UK to help them launch the first Big60Million Community Benefit Solar Bond linked to UK Solar Farms. We ...