Insight and Imagine: Starting with the phrase ‘the art of giving’, we took Innova right back to the essence of the gift. The intrigue and mystery of a wrapped gift. From this concept the Innova Gifts’ ‘ig’ falling ribbon was born. Beautifully simple and elegant, the logo was just the start. We wanted Innova to own the ribbon. The logo is adaptable – at Christmas it becomes a Christmas tree, on Valentine’s Day it changes shape again to become a heart. The possibilities are endless.
We produced: Brand / fully featured CMS website / product photography / stationery / gift cards / gift boxes / wrapping paper / boutique bags / tags / stickers / adverts / exhibition graphics and seasonal branding.
Impact: The online shop is popular with customers who are looking for that extra special gift, with customer service to match.