Worldcom Car Share

Thinking

A car can become a very personal space so the thought of sharing it with someone can be uncomfortable. We wanted to challenge this taboo and so, in typically ‘brave’ fashion, we placed teaser ’plates in some pretty unexpected locations around the offices to get people to re-assess their attitude to sharing. This generated huge initial interest and intrigue while acting as a thought-provoking stimulus. To highlight a specific parking space benefit for ‘sharers’ we fixed notices disguised as fines to windscreens of parked cars to get employees talking and spreading the word even further.

52% take-up

Come the day of the official launch there was an incredible 52% take-up! And, at the time this was the most successful launch for a scheme like this anywhere in the UK.