Rosslyn Analytics

Brand Positioning. Campaign Messaging. Website Design. Photography. Illustration.

Build a first-class website and make our brand stand head and shoulders above the competition.

Rosslyn Analytics, an AIM listed company, wanted to launch its offer globally and to do that needed to strengthen its brand positioning and create a visually aggressive campaign and complementary website to support its sales and marketing team. This website had to deliver on many fronts and yield more leads, more conversions as well as keep visitors engaged for longer – in short, it had to be:

– More Scaleable. To include a real-time data community
– More Trackable. To constantly improve the user experience
– More Engaging. A reference resource for users
– Better Integrated. With Marketo and Salesforce
– Searchable. To quickly find related content
– An innovation hub. News, thought leadership, whitepapers


A plan was developed to conduct detailed usability testing across Rosslyn’s website to determine where traffic was strong, where opportunities lay, where they were missed and locate existing errors. Following this investigation the existing website was quickly amended to address the findings while a complete re-design commenced. Voyage created a visual metaphor for Big Data in the form of a data lion with a provoking campaign entitled ‘Make your Data Roar!’ The campaign involved illustration, photography and carefully crafted messaging to communicate how organizations can harness the power of their data with the Rosslyn platform.


“Nothing short of spectacular!” Rosslyn stands out by a mile. Internal and external feedback of both the site and new brand have been incredibly positive with Rosslyn now percieved as a genuine thought leader in its field. 

What we did: Perception Interviews / Positioning Strategy / Messaging Framework / Campaign Roll-out / Website design & Build / Photography / Illustration / Marketing Brochures / Case Studies / Whitepapers / Event Banners / Posters / Internal Document Templates / Corporate Stationery

If you’d like to know more about this, or any other project, please get in touch and we’ll gladly talk you through the challenge, our thinking and the outcomes in more detail – just drop us a line at

The new look homepage

Voyage hasn’t just designed a remarkable website. They have created a new voice that makes us standout loud and clear above the competition. The team took the unique brief and delivered beyond my expectations in a way that represents how brands should engage the market - with empathy and relevance. The website also empowers the visitor to be in complete control of the information he or she seeks to overcome data challenges.

Lance Mercereau, Chief Marketing Officer

An online innovation space.

Website graphics.

Value of Product Data

Icon library creation.

Whitepaper design

More creatures of data.

A peek behind the curtain showing how we set about taming ‘big data’ with a look behind the scenes on the set of our shoot.

Special thanks to photographer: Carli Adby

Behind the scenes

Quiet on set!

Lunch anyone?

A final adjustment

The final image. Now all we need is that lion!

I'm ready for my close up…

Our superstar 'snappy' – Carli