Rosslyn Analytics
Brand Positioning. Campaign Messaging. Website Design. Photography. Illustration.
Build a first-class website and make our brand stand head and shoulders above the competition.
Rosslyn Analytics, an AIM listed company, wanted to launch its offer globally and to do that needed to strengthen its brand positioning and create a visually aggressive campaign and complementary website to support its sales and marketing team. This website had to deliver on many fronts and yield more leads, more conversions as well as keep visitors engaged for longer – in short, it had to be:
– More Scaleable. To include a real-time data community
– More Trackable. To constantly improve the user experience
– More Engaging. A reference resource for users
– Better Integrated. With Marketo and Salesforce
– Searchable. To quickly find related content
– An innovation hub. News, thought leadership, whitepapers
Thinking
A plan was developed to conduct detailed usability testing across Rosslyn’s website to determine where traffic was strong, where opportunities lay, where they were missed and locate existing errors. Following this investigation the existing website was quickly amended to address the findings while a complete re-design commenced. Voyage created a visual metaphor for Big Data in the form of a data lion with a provoking campaign entitled ‘Make your Data Roar!’ The campaign involved illustration, photography and carefully crafted messaging to communicate how organizations can harness the power of their data with the Rosslyn platform.
Result
“Nothing short of spectacular!” Rosslyn stands out by a mile. Internal and external feedback of both the site and new brand have been incredibly positive with Rosslyn now percieved as a genuine thought leader in its field.