Brand / Identity / Packaging
Branding a boutique boudoir for brides-to-be…
Luella had a
dream to open the most luxurious boudoir a bride could ever want. Our
dream? create an identity oozing sumptuous sophistication with more than
a hint of vintage elegance and decadence.
At its centre elegant type is framed by silky ribbon; evocative of a lady’s
basque, and bearing a passing resemblance to a butterfly. Then we incorporated custom ‘confetti’ to represent the range of
products and accessories. All of this is crowned by two hummingbirds forming a
heart and holding a monogram. A delicate palette of petal pink complemented with
a refreshing aqua green. Peonies and butterflies – reminiscent of 50s wallpaper
provided a final abstract twist.