This newly refurbished building presented a warm traditional exterior of stone and masonry, yet inside an upgrade to the interiors introduced an altogether more modern and contemporary use of materials. To reflect this schism and conrast we developed branding that also appeared split... caught between the modern and the traditional.
Single minded approach…
To ensure that our messaging and visual identity did not become confused we established a set of solid foundations to ground every piece of work. At the centre of these was use of colour... a palette combining the warm human hues of the soft natural stone exterior was
complemented by cooler shades to represent the more technical contemporary
mix of materials of the interiors which, while providing a consistent colour platform for colateral, also served to further reinforce the duality of the
If you’d like to know more about this, or any other project, please get in touch and we’ll gladly talk you through the challenge, our thinking and the outcomes in more detail – just drop us a line at firstname.lastname@example.org