Integralis

Challenge

The challenge to was attract customers to the Integralis Security World Conference which was being hosted at a fantastic venue... The Royal College of Physicians. The objectives of the brief were to communicate the theme of ‘Taking the Pulse of Information Security’ with specific emphasis on Integralis methodology — ‘Prevention, Diagnosis and Cure.’

Thinking

As well as nailing the challenge of the brief, our greater concern was to keep the focus of the campaign firmly fixed on 'security' and not confuse those being invited into thinking this was a medical event because of its theme, location and methodology or sub-themes. 

Therefore our concept had to strike a balance that delivered on the  ‘Taking the Pulse of Information Security – Prevention, Diagnosis and Cure’ theme, yet remains grounded on communicating 'security' and the Integralis brand.

Result

Our solution was to develop a digital marketing event theme platform where customers could register, see the Agenda, Speakers, Presentations, News, and Integralis could use to keep them stoked and mindful of the event. We went a step further and created a series of anatomical icons to communicate the Prevention, Diagnosis and Cure methodology. Having three strong icons provided Integralis with flexibility for future campaigns to be driven along any one of these routes or for them to be used together. Our icon designs strongly reflected the security angle and were created to work as an extention of the Integralis brand, with a contemporary colour palette to complement Integralis's corporate green and bold illustrations to support the solid, trusted and practical Integralis values.