St James Group - Envirohome Branding

Challenge

Our brief was to take one of the townhouses at Kennet Island and turn it into an interactive ‘science museum’, demonstrating St James Group’s pioneering approach to environmental building.

Thinking

The ‘Envirohome’ brand was created and the design and visitor experience evolved around two levels of messaging. Firstly, to demonstrate practical examples of key sustainability features in a real-life environment – photovoltaic cells, solar hot water, dual-flush toilet, powerpipes, grey-water recycling etc. And, secondly to inform the local community of the importance of reducing carbon emissions whilst reinforcing the wider concerns of climate change. Packed with energy-saving devices and clever displays that visually illustrated the savings, its successful launch included cover on ITV Meridian News and in The Telegraph.

Result

The Envirohome attracted a steady stream of visitors keen to learn more about the environmental measures that St James plans to employ in it’s future homes. It was also visited by classes of school children keen to learn more about climate change and environmental impact.