Bold & Reeves - Breathing new life into existing content

Bold & Reeves don’t manage any old property – they manage London’s most exclusive properties!

They came to us with a rather tired looking brochure and in urgent need of a new website. The brief was to breathe new life into their existing content, using the current imagery but better communicate the brand vision and outstanding service that Bold & Reeves offer.

We love a challenge and, when working with all existing copy and images, we needed to use what we could to our advantage. We gave some much needed breathing room for the imagery by adopting a clean, crisp minimal layout. Copy was rewritten in an outward-facing tone, with headings that address client needs and the Bold & Reeves response. 

Recognising the importance that touch plays in conveying quality, the brochure cover was changed to a luxuriously tactile stock, its matte black surface providing the perfect backdrop for the silver and red foiling of the Bold & Reeves crest device. This was also followed through to other items of stationery such as cards.

It was critical that the website also reflect this high-end approach as well as the style of properties B&R are trusted to manage, but without giving away any specific clientele. It had to project trust, integrity and the utmost attention to detail. 

We worked closely with the team who built B&R’s database, to ensure a seamless integration and quickly produced a site and user experience that worked elegantly across both desktop and mobile devices. Simple, clear navigation. A clean visual style reflecting the clients service and operational levels. And a single clear focus to drive engagement.

The client’s response to the brochures was wonderful – “Jules!” he hollered down the phone, followed by a rather worrying pause... 

“We love ’em!”

If you’d like to know more about this, or any other project, please get in touch and we’ll gladly talk you through the challenge, our thinking and the outcomes in more detail – just drop us a line at jules@voyagebrand.co.uk