Breathing new life into exisitng content.
Bold & Reeves
Bold & Reeves don’t manage any old property – they manage London’s most exclusive properties!
They came to us with a rather tired looking brochure and in urgent need of a website having lost confidence with another company. The brief was to breathe new life into their existing content, using the current imagery but better communicating the brand vision and outstanding service that Bold & Reeves offer.
We love a challenge and, when working with all existing copy and images, we needed to use what we had to our advantage. We gave some much needed breathing room for the imagery by adopting a clean, crisp minimal layout. Copy was rewritten in an outward-facing tone, with headings that address client needs and the Bold & Reeves response.
Recognising the importance that touch plays in conveying quality, the brochure cover was changed to a luxuriously tactile stock, its matte black surface providing the perfect backdrop for the silver and red foiling of the Bold & Reeves crest device. This was also followed through to other items of stationery such as cards
critical that the website also reflect this high-end approach as well as the style of properties
B&R are trusted to manage, but without giving away
any specific clientele. It had to project trust, integrity and the utmost
attention to detail.
“we love ’em!”
We worked closely with the team who built B&R’s database, to ensure a seamless integration and quickly produceed a site and user experience that worked elegantly across both desktop and mobile devices. Simple, clear navigation. A clean visual style reflecting the clients service and operational levels. And a single clear focus to drive engagement.
The client’s response to the brochures was wonderful – “Jules!” he hollered down the phone, followed by a rather worrying pause... “we love them!” We’re totally chuffed to have delivered something so genuinely appreciated by Bold & Reeves.