By staying objective and analytical you can identify which parts of your website aren't performing and by acting quickly you can provide your audiences a clearer user journey and add value in helping them to make better informed decisions. Below you will find some top tips on measuring and improving online behaviour.
You have built your website…so what now? Your company loves it, your clients' feedback is great and it looks awesome on mobile and tablets, but for some reason conversions have dropped suddenly.
Time for some conversion optimisation! Monitoring your website's performance is great practice and will enable you to keep up with your customer's behaviour and expectations.
Firstly, before any optimisation can start some research needs to be conducted to understand how your website is being used.
Here are some questions to think about as you review your site. While a new website design may have addressed a lot of these, it's only when the wesbite is live and real user testing occurs that you can see how well your design is working.
A call to action strip at the website fold drives audiences to webinars, latest blog stories and download white papers.
A mega nav helps restructure the navigation and provide clearer access to products and solutions. Content preview areas can help inform the audience further about the selected menu and lastly the mega nav is able to accommodate future solution additions.
A dissolving banner allows for quick access to content below the fold and a sticky sub-menu docks at the top of the page and helps the audience navigate the page as well as providing an easy access call to action.
The results quickly followed. Within days of the changes being implemented, Rosslyn Analytics saw an increase in qualified lead generation.
By staying objective and analytical you can identify which parts of your website aren't performing and by acting quickly you can provide your audience with a clearer user journey and help them make better informed decisions.