Sales brochure Design for Reading based cloud asset management company Parago.
We recently produced two sales brochures for Parago, a cloud based asset management software specifically designed for schools, academies and business.
One brochure shows school assets on the front and back cover (computers in the ICT lab) while the second brochure had a human aspect with a student engaged with one of the school assets (again a computer in the ICT lab).
The bright photography, which was used across the new website and marketing collateral, showed students engaged with school assets such as electronic whiteboards and computer equipment. It helps to create a human, open and friendly narrative which supports the new customer facing messaging and copywriting produced - a stark difference to the technical jargon based marketing approach previously used.