Rosslyn Analytics appoint Voyage Brand and Communication to run their marketing and digital from London rather than New York.
Rosslyn's core mission is to help businesses makes sense of the reams of 'big data' their systems generate. Rosslyn's online service sucks in spreadsheets and other data, takes it through a unique process of 'integration, cleansing and enrichment' and spits it out into a visual array of statistics and graphs. This visualisation helps customers, including Coca-Cola Enterprises, analyse spend, supply chain and make better-informed, real-time procurement decisions. The Voyage team will be helping Rosslyn dynamically improve its website, strengthen its brand positioning, messaging and create a memorable and aggressive marketing approach.