Jamieson Corporate Finance

Jamieson came to us looking for a website refresh that communicated its corporate character and values.

Insight. Imagine. Impact.

Insight: We conducted a Brand Discovery workshop before any new designs were considered. To help us understand how Jamieson and its services were perceived and what was unique about its offer in relation to competitors, we spoke to several internal and external stakeholders.

Imagine: Using this knowledge we re-positioned Jamieson with newly developed, human, customer-facing messaging. This was markedly different to the financial jargon their old site contained.

We also developed a brand strategy and visual expression that supported Jamieson’s ambitions and provided them with an exciting and credible platform for sustainable growth. This included new brand positioning and messaging, a new visual identity, bespoke photography and a website which included a bespoke content management system designed around the needs of the JCF staff.

The website utilised a new CMS developed for Jamieson using the same technology used by Google and Disney to build their digital applications. It enabled a clutter-free and open environment to manage the website copy, update the team deals, and manage team profiles. Built-in Google Analytics allowing for immediate assessment of their website traffic.

Impact: The new website design communicates its unique offering through powerful messaging, imagery and minimal yet meaningful copywriting. Jamieson’s customers now have a refined journey that makes it simple to find the information they need.