Citrea Catering • Brand refresh plus a juicy new website...
Core to the success of this identity refresh was the expression of a deeply held belief that food can and should play a central role in the educational curriculum and development of a pupil's mind, fuelling their imaginations as well as their body. The Citrea ‘driplet’ was created as a representation of the passion and ‘zing’ brought to the table by this independent school catering company.
A juicy new website... complete with brand new positioning, messaging and tone of voice.
A total brand refresh...
Great with a hit of lime...
The core logo...
A knockout when reversed...
A valuable lesson... in the art of creating authentic, meaningful values.
A recipe to follow...
The pick of the crop...
Getting the creative juices going – a look at some early scamps plus a handful of initial ideas and visual routes we presented for discussion and consideration including the origin of the final adopted design...
