Digging for gold.
We focus on understanding you and your audience motivations deeply so that we can better align them to your business strategy.
We do this through one-on-one interviews with senior management, key staff, business stakeholders and customers. Imagine each of these as a silo, where information is not easily, or readily, shared. What we unearth and present back helps everyone see the bigger (warts’n’all) picture of where the business is today, but more importantly, unify them in a single vision of where it needs to go tomorrow.
We dig deeply into what your target audiences find important. This insight enables us to craft a unique brand story and customer-centric messaging that aligns with the business strategy. By crunching down all of the interview transcripts we extract and develop the company personality, its vision, mission, and brand framework. This is the core, or essence, of what makes you different and compelling to your audience.
We explore and define the creative and visual expression of the brand employing different media and various channels ensuring the brand’s messaging and communications have clarity and standout amidst the noise and clutter. And we provide you with the tools to maintain that identity in the form of visual and/or language guidelines with which to manage, police and protect your investment going forward.
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