Our Approach

Digging for gold.

We focus on understanding you, and your audience motivations, deeply – so we can better align them to your business strategy. We do this through one-on-one interviews with senior management, key staff, business stakeholders and customers. What we unearth and present back helps everyone see the bigger (warts’n’all) picture of where the business is today, but more importantly, unify them in a single vision of where it needs to go. We delve into what your audiences find important to craft a unique brand story and customer-centric messaging that aligns with the business strategy. By crunching down all of the interview transcripts we extract and develop the company personality, its vision, mission, and brand framework. These are the core, the essence, of what makes you different and compelling to your audience. We explore and define the creative and visual expression of the brand across different media and various channels ensuring the brand’s messaging and communications have clarity and standout amidst the noise and clutter. We provide the tools to maintain that identity in the form of visual and language guidelines with which to manage, police and protect your investment going forward. Got a project you’d like to discuss? Let’s talk jules@voyagebrand.co.uk