Design & Creative
Bringing your brand to life.
The creative process starts from the first “hello”. Working in tandem with brand strategy, our design is an outworking, an expression, of your brand. Whether we’ve run full brand discovery workshops with you, or you’ve sent us a sketchy brief on the back of a napkin. Your brand is brought to life as we create and design a unique visual framework – fleshing out the (brand) bones with a distinctive, professional face for your organisation that resonates with your customer and calls for a response.
Creative
design should say something about you, but also evoke a response from
your customer – otherwise, what’s the point? Take our work for Siren Craft Brew.
Everything from the mermaid/fish-hook logo, through to the beautiful
beckoning sirens and the fruity illustrative labels, tells a story of
evocative flavours and tempting taste sensations. This is an
imaginative, explorative range of beers and the creative design needed
to reflect that.
That’s not to say that creative design is limited to small quirky companies. Large organisations can be bold and brave too. Workplace Plc had clear, positive positioning and the impressive birds-eye view
that they provided to their customers was a great spring board for
creative thinking. How else do you use the eye of Gyrfalcon as the logo
of a large multi-national organisation, with strong and vibrant colours
that draw the eye and attract the reader?
So, what does your brand
look like? And what does that look like when it’s dressed for success?
Let’s have a coffee and find out! If you’d like to see more of our creative wizardry, head on over to our Work section
and have a browse – there’s plenty to see and discover. Or if you have
already have a project you’d like to discuss just email jules@voyagebrand.co.uk